Bali Photographer

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Yano Sumampow is a commercial photographer living in Bali. He’s one of the most respected photographer in Bali commercial photography. His clients spread out from a small lavish brand up to respected branded clients.

His passion in photography started at his young age of 10, when his father gave him a candy bar camera, Kodak Ektra 100 with 110 film. He started to photograph anything, especially building. His elementary school located behind a Cathedral in Bandung, that’s why he always impress with architectural and building. His ambition as an architect halted when he was failed the entrance exam in architecture study, but his passion in art still intact. trying to expand his ability in photography, he was joined Journalism Study in University of Padjadjaran, once again in terms of art, he was not very satisfied, than he was joined Lasalle College, majoring in multimedia and graphicsdesign.

In 2002, he started to learn photography seriously by joining several master photographer in Jakarta as an apprentice to learn studio lighting, angle, timing, business and also behaviour(the most important thing in photography business). He started his photography career as a freelancer and contributor for several lifestyle magazine. They sent him all over the world, Milan, Amsterdam, Singapore, Hong Kong, Korea, to cover several lifestyle and fashion event. Now, he is living in Bali with his family and started a small personal company in Photography and Design called why imaging

In 2005 he build his own brand for serving the industry called why imaging. Before that, he worked as a photographer in a lifestyle media.  His passion in photography has already brought him to lots of exotic location to take pictures. He could work under pressure and with a minimum set of camera, but still can produce a stunning image. His background in journalism study and multimedia and graphic design, help Yano producing an image with a touch of his personality.

why-imaging is one of Bali’s most respected establishment in commercial photography, serving the industry since 2005. From simple documentation to sophisticated photography layouts and massive events, our team is backed with experienced photographers and their distinctive specialties, led by Yano Sumampow as the founder of the company, to ensure the photography objectives are achieved.

Having produced years of professional shooting has brought why-imaging to establish a significant bond and mutual relation with respective medias of the industry, which benefit our clients for extended exposure.


Bvlgary Hotels and Resorts
Sheraton Kuta
Conrad Bali
Alila Uluwatu
Alila Soori
Komaneka Bisma
Meliá Benoa
Infinity Koh Samui
Infinity Bali
Banyan Tree Bali
Laguna Luxury Collection
Westin Bali
St Regis Bali
Regents School
Anantara Uluwatu
Segara Village
The Vimala
BIMC Hospitals
Jip Magazine
Herworld Magazine
Herworld Brides
Elle Magazine
Elle Decor Magazine
Tatler Magazine
Clara Magazine
More Magazine
Female Magazine
Belladonna Magazine
InStyle Magazine
Harper’s Bazaar Magazine
Hello UK Magazine
Hello Indonesia Magazine
LeMariage Magazine